Autotech is strategically located in Egypt, the fastest growing automotive market in the Middle East and North Africa. With A fast-growing economy, positive demographic predictors and a strategic geographic location, Egypt has been shifted into a prime market. Thus, also turning Autotech into an international business platform that is perfectly positioned to serve the auto aftermarket industry.
Furthermore, the regional market is reflecting positive indicators due to increased government support from African countries such as Egypt and Kenya to boost the automotive industry. In addition, global OEMs are establishing their assembly plants in African countries such as Ethiopia, Egypt, Kenya and Algeria as a result of the growing demand in the region.
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This was our first time exhibiting in Egypt, but it was a very interesting show. We had many visitors and most of them were sincerely interested in our products. As we could see from our neighbours, they also had a busy time, so in general it was a good and effective trip. The show organizers were very helpful and they helped with every single matter that we had, including the daily commute to and from the show’s premises. Now I see what Egyptian hospitality really means. It looks like the show has a potential to grow and the location can definitely help to accomplish that.